Dr. Brian Boxer Wachler has been working on a procedure for the past 13 years to remove the bloodshot appearance of eyes and the yellowing and brown pigmentated spots on the whites of the eyes. Within the last year the process has been named I-BRITE. To many, making the eyes whiter may simply seem like a cosmetic procedure. The opposite could not be more true.

Unbeknownst to those without the condition, people who live for many years with discolored whites of the eyes ahve the emotional effect of a more traditional ‘disfigurement’, such as missing a limb. The reason is that people with chronic bloodshot eyes (or other eye discolorations) are constantly being asked questions like, “Are you tired? You look like you didn’t get good sleep.” or even “Are you doing drugs, smoking pot or drinking a lot of alcohol?”

Even if others don’t ask, the non-verbals are there when people take a closer look at the eyes and likely view them differently or with suspicion. After many years self-esteem and self-confidence can be eroded in some patients. Moreover, doctors simply dismiss the patients’ concerns with “nothing can be done - you just have to live with it.”

I-BRITE is having the smae type of life-changing impact as procedurs such as LASIK. In other words, it’s not strictly about cosmetics; it’s really about removing a long-standing stigma that is freeing and boosting to confidence and esteem.

More detailed information can be found at www.BoxerWachler.com/whiteeyes

Tags: bloodshot eyes, brown spots on eyes, cosmetic eye whitening, Eye Whitening, I-BRITE, Red Eyes, red veins, yellow eyes, yellowing of eye

This entry was posted on Tuesday, January 12th, 2010 at 4:46 pm and is filed under I-BRITE. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.